We assist business owners and other leaders who wish to follow the calling of Jesus Christ to create communities of faith in their workplace.

Wednesday, September 6, 2023

SEPTEMBER 7–DETAILS… KNOW THE AUDIENCE

 If you don’t speak words your audience can easily understand, how are they to know? You’ll be talking to yourself. There are so many kinds of languages. Each one is important. (1 Corinthians 14:9-10)

                   People everywhere understand and enjoy stories. Stories communicate life. They relate deep truths in a comfortable way. But, stories must relate to the everyday experience of the listener or they do not communicate. Do you know your people? Do you understand how they view the world and their lives in that world? If not, how will you tell your story in a way they will understand? Visions, values, interpretations; all of these are important. They communicate truth. But, the stories you tell, and the way you teach these truths must be relevant to everyday life or they will just be words.

                   Paul is talking to people whom he suspects are trying to elevate themselves – become important in their church – by speaking in tongues. He explains to them that they are communicating with no one unless they speak in a way that their audience will understand.

                   Exert the effort. Do the work you must do to know your people. Understand their lives so that you can tell your story in clear and meaningful ways.

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